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US mom social networkers expected to reach 30 million by 2017
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According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social...
Smartphone users downloding more Social networking apps
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Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media.
The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data collated...
Social TV less important among Twitter users in Mexico
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According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year. GlobalWebIndex defined active Twitter users as those who used or contributed to the platform at least once a month using any device.
By comparison, Mente Digital estimated there were 11.9 million Twitter users...
Social media users less likely to follow alcohol brands in order to receive discounts and coupons
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Beverage alcohol is woven into the fabric of human socialization. And drinkers have taken that propensity online, where they are active on social media, according to a new eMarketer report, “Beer, Wine & Spirits: Engaging Millennials (and Drinkers of All Ages) via Social Channels.”
A February survey of regular wine consumers...
Social Media Proves Value, Gets Budgets
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Budgets for social media marketing are on the rise, with both B2B and B2C marketers proving they have generated leads and sales from their social outreach.
In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing...
Facebook Marketing: Reaching Customers in a Changing Environment
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With every adjustment or alteration Facebook makes, marketers who rely on the platform must adapt as well, according to a new eMarketer report, “Facebook Marketing: Reaching Customers in a Changing Environment.”
Facebook has introduced several new marketing tools in the past year, including the Timeline format for brand pages;...
Facebook top social media marketing site, followed distantly by Twitter: eMarketer
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Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?
By the end of 2013, eMarketer forecasts, the...
Blogs Are a Trusted Source for Moms
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More than two-thirds of mothers consider blogs to be a reliable resource for parenting information
Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy...
Social Media:Consumer-brand dynamic bound to get tricky
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With more social networkers every day, and brands increasing their presence on social media, the consumer-brand dynamic was bound to get tricky.
“In a world of social sites that allow consumers to post photos, videos and opinions about companies and brands, disparaging comments and other content detrimental to brands are bound to bubble...
The Ripple Effect of Following a Brand on Social Media
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A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number...