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The UK youth audience is more engaged with the London 2012 Olympics than oldies:MEC
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London: MEC Access, www.mecglobal.com, the leading sports, entertainment and cause marketing business, today launched a proprietary new research and analysis tool: Partnership Intelligence.
Partnership Intelligence is a global research study and online tool that provides in-depth analysis into consumer interest, media consumption and attitudes...
Nearly two-thirds of the US population considers themselves a sports fan
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Much as radio and TV transformed the sports fan experience when they came along, digital technology is doing so today. “In the on-demand era, people expect to get their dose of sports whenever the mood strikes them,” said a new eMarketer report, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience.”...
BBC Audiences double in Iran, despite increase in censorship and intimidation
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New figures published today reveal the reach of BBC Persian TV has nearly doubled in Iran - rising by 94 per cent from 3.1 million in 2009 to 6.0million - despite an intensifying campaign of censorship and intimidation by the Iranian authorities.
Overall global weekly audience estimates for the BBC’s international news...
College-age millennials still want their TV
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College-age millennials still want their TV. They spend considerable time watching TV programming—but not necessarily on a TV screen. For example, according to a Chegg study they spend 10 hours a week watching TV, showing the old-school medium is still popular among youth today.
A study by youth marketing research/information firm...
US adults spend more time with mobile than print magazines and newspapers combined
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Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television...
Record audiences for BBC’s Arabic Services
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People across the Middle East have increasingly turned to the BBC during the ‘Arab Uprising’ with a record rise in audiences, according to independent research published today.
Overall audiences to the BBC’s Arabic services have risen by more than 50% to a record high of 33.4 million adults weekly - up from 21.6 million...
Financial Times premium audience grows with addition of mobile apps
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The Financial Times has announces the latest figure for its Average Daily Global Audience (ADGA), which for the first time includes users of smartphone and tablet apps. Every day 2.1m people read FT content in print, online and through mobile apps around the globe, and the addition of new channels contributed to growth in excess of 9% year...
Newspaper Site Audience Increases 11 Percent
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London : comScore, Inc. has released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among...
Travel Sites Witness Seasonal Surge as Summertime Officially Commences
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Reston: comScore, Inc. has released its monthly analysis of U.S. web activity at the top online properties for June 2011 based on data from the comScore Media Metrix service. Several Travel subcategories ranked among the top-gainers in June as summertime officially began. Sporting Goods and Toy sites also saw gains as parents looked for ways...
Australians watched nearly 1.2 billion total online videos in May
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Sydney : comScore, Inc. has released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to...