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Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
ITV makes move into US cable market
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This article titled "ITV makes move into US cable market" was written by Mark Sweney, for guardian.co.uk on Monday 24th December 2012 11.17 UTC
ITV's share price hit a high not seen in more than five years in early trading on Monday, after the broadcaster confirmed a deal worth as much as $111m (£68m) to buy reality TV...
New ‘Content PR’ Partnership Between Calysto Communications and iGR
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Atlanta: Calysto Communications, a global social and traditional PR firm specializing in communications technologies, today revealed it has formed a strategic partnership with iGR, a market strategy consultancy focused on the wireless and mobile communications industry.
The partnership allows Calysto clients to easily incorporate mobile...
BBC partners with Virgin Media to create next-generation TV experiences
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Virgin Media and the BBC have announced a new deal that will bring next-generation BBC TV services to the Virgin Media TiVo Service in 2012, continuing the successful partnership which saw BBC iPlayer launch on its first TV platform.
The BBC and Virgin Media will now begin to develop new applications and user experiences for TiVo homes...
Ogilvy and Scangroup announce joint ventures in Ghana
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WPP announces that its wholly-owned operating company, Ogilvy, the global marketing communications group and Scangroup, one of Africa's leading marketing services groups in which WPP also owns a minority stake, have established two advertising firms in Ghana as joint ventures with a local partner.
The two firms, Scanad Ghana Limited...
24/7 Real Media signs an exclusive agreement with Skype in France
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Paris : 24/7 Real Media has announced an exclusive agreement to represent Skype’s display advertising sales in France. The partnership helps expand the reach of 24/7 Real Media by providing brands with access to Skype’s user base. The first campaign that has been driven by the media agency OMD (Omnicom Media), with advertiser...
Football League Interactive Names SapientNitro as New Digital Platform Partner
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London : SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Football League Interactive (FLi) has signed a multi-million pound deal with integrated marketing and technology services firm SapientNitro to build the next generation digital platform for its member clubs.
With 86 club websites (65 Football League, 9 Premier...
IMG and WPP join forces for global licensing collaboration
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New York : WPP [NASDAQ: WPPGY], the world’s leading communications services group, and IMG Worldwide, the global sports, fashion and media company, announced today a worldwide partnership to collaborate in offering consumer products licensing and merchandising services.
As part of the multi-year agreement, WPP and IMG will establish...
BBC, National Trust partner in landmark BBC One series
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The BBC in partnership with the National Trust today announced a major new collaboration. To The Manor Reborn is a 4 x 60-minute landmark BBC One series looking at the process behind bringing an historic property back to life.
Presented by Penelope Keith and Paul Martin, To The Manor Reborn will see a team of historians, experts, and volunteers...
MediaCom partners Aurasma to Bring Advertising to Life
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Cambridge : MediaCom, one of the world's leading media agencies and Aurasma, the world's leading augmented reality platform, today announced a partnership to transform the advertising campaigns of some of most recognized brands in the world.
Aurasma is a radical technology that uses smart phones and tablets to recognize images in...