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RealTime Location Data Gets a Bigger Slice of Mobile Targeting
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With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go , reports eMarketer.
While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophisticated data into their...
Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Mobile Video Bumps Up Brand Health Metrics
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Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.
Research from video ad network AdColony and Nielsen found that mobile video ads for CPG brands were more effective across a variety of brand health metrics than ads on...
Vast Majority of Ad Sellers to Offer Mobile Display
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The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.
According to research from local display ad platform PaperG, which polled US ad sales executives, nearly 86% of publishers will offer mobile display...
Ad dollars slow to catch up,Consumers Spending More Time on Mobile
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The shift to mobile is on. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years.
This year, the amount of time US consumers spent using mobile devices—excluding talk time—will grow 51.9% to an average...
Twitter Beats Facebook in US Mobile Ad Revenues This Year
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Twitter will take home more US mobile advertising revenues this year than its larger cousin, Facebook, according to a new forecast by eMarketer.
Twitter will earn $129.7 million in mobile advertising revenues this year in the US, eMarketer projects. Facebook, which rolled out mobile ads for the first time this year, will come in at just...
Mobile Banners Continue to Boast High Click Rates
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Mobile ads have been noted for their higher engagement compared to display ads viewed on the desktop, and many industry-watchers chalk that engagement up to novelty. Internet users have been inundated with display ads for years, but on mobile, the thinking goes, viewing and clicking on ads is a newer, and perhaps more exciting, activity.
If...
Political Ads Go Hyperlocal for Mobile Lead Gen,Cost per lead varies by geography
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As elections begin to heat up, marketers can look to how time-sensitive campaigns are using newer media ad vehicles to promote candidates and causes.
Pontiflex, a provider of sign-up ads—including in-app ads that appear on load screens or during other wait periods and ask viewers if they would like to sign up to receive more information...
Contextually relevant mobile ads outperform online display ads:eMarketer
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Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.
But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance. According to contextual ad network Kontera, contextual...