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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Online Privacy to Heat Up in Europe in 2012
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Tweet Historically, many internet users in Western Europe have had concerns about online privacy and data protection. Google memorably encountered legal battles in several European countries, including Germany and Switzerland, when it undertook comprehensive photography of streets and buildings for its Street View offering. In Germany, the...
Digital Media Spending Thrives in Western Europe
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Tweet Despite the rapid growth of digital advertising, advertising across all media in Western Europe will grow more slowly than expected as a result of the region’s economic troubles, according to a new forecast by eMarketer.
eMarketer estimates total media ad spending in Western Europe will have grown 1.8% to $114.4 billion by the...