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Europe Tops US in Mobile Ad Response Rates
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US consumers are some of the biggest users of smartphone and tablet devices in the world, so why is their response to mobile ads so poor? According to Q3 2011 research from Nielsen, smartphone and tablet users in Germany, Italy and the UK responded more favorably to mobile ads than US device owners did. With smartphone ads, in particular,...
90 million Americans will use a tablet device in 2014
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Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over last year, the year the iPad was released.
Growth...