Home » Posts tagged with "search marketing"
Outrider Search rebranded as Catalyst Canada
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Toronto: Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.
GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing...
Is Search the Future of Display?
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Display advertising has enjoyed something of a resurgence over the past couple of years, with marketers beginning to notice the branding effects of banners despite their dismally low clickthrough rates. But it’s not targeting options marketers think are most important to the future of display—it’s integration.
A spring...