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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
iOS mobile RTB inventory consistently more expensive than Android
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Real-time bidding (RTB) is thriving. The programmatic buying technology will account for 13% of total US digital display spending this year, eMarketer estimates, or $1.95 billion.
One reason for RTB’s fast growth is that more publishers and advertisers are getting into the game. Once used primarily to auction off remnant inventory...
GroupM names Ari Bluman first Chief Digital Investment Officer for North America
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New York : Ari Bluman, an innovative digital media expert with 15 years of wide ranging experience in technology and media operations, today was named Chief Digital Investment Officer for GroupM North America, a new position.
Bluman’s expertise includes extensive work in all digital media arenas including search, mobile, display and...
Mindshare North America names Geoffrey Greenblatt Director of Gaming
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New York : Geoffrey Greenblatt, an eight-year media agency veteran with extensive experience in digital game development and gaming strategy, was named Director of Gaming for Mindshare North America, a new position.
The announcement was made today by Scott Sorokin, Mindshare’s Global Digital Leader. Greenblatt’s appointment...
RDA Announces Dan Lagani as President North America
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New York : The Reader's Digest Association, Inc. has announced Dan Lagani has been promoted to President, North America, a new position leading all media and publishing assets in the U.S. and Canada.
"Consolidating our North American businesses under one leader simplifies our structure and allows us to accelerate our growth, unlock...
Bruce Henderson Appointed as CCO,G2 North America
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G2, a top-five global marketing services agency, has announced the appointment of Bruce Henderson to the newly created role of Chief Creative Officer for North America. Henderson will be responsible for leading the agency’s creative across all practice areas, including Branding & Design, Digital/Interactive Marketing, Experiential...
Harvey Goldhersz Named CEO MediaCom North America
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Harvey Goldhersz, a longtime MediaCom executive with extensive digital and management experience, today was named Chief Executive Officer of MediaCom North America.
The announcement was made by MediaCom Worldwide CEO Stephen Allan, who said Goldhersz is replacing Doug Checkeris, who resigned his post to pursue other interests. Allan said...
Harvey Goldhersz Named CEO MediaCom North America
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Harvey Goldhersz, a longtime MediaCom executive with extensive digital and management experience, today was named Chief Executive Officer of MediaCom North America.
The announcement was made by MediaCom Worldwide CEO Stephen Allan, who said Goldhersz is replacing Doug Checkeris, who resigned his post to pursue other interests. Allan...