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National Brands Find Local Affiliates Lacking in Search, Mobile Marketing
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National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Most marketers reported already investing in common...
Joule launches in France, opens office in Paris
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Paris :Joule, a WPP agency and a global leader in mobile marketing, has announced the launch of Joule in France. With this expansion, Joule extends its global mobile campaign management and technology platforms to France, which will bring all the knowledge and expertise of Joule’s global network to France and provide clients with a...