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RealTime Location Data Gets a Bigger Slice of Mobile Targeting
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With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go , reports eMarketer.
While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophisticated data into their...
Ogilvy & Mather appoints Brian Cooper as Executive Creative Director
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Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency.
Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for iAd, Apple’s mobile advertising...
Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Gourmet Ads Spots Advertising Trends for 2012
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New York: Online advertising took significant leaps forward in 2011, and, riding a wave of technological advancements and savvy companies looking at not just click-through rates but actual visitor engagement, should continue to generate positive brand awareness in 2012, according to global food advertising network Gourmet Ads.
"For...
InMobi, Amobee announce Multi-Million Dollar Mobile Advertising Partnership
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Redwood City : InMobi, the world's largest independent mobile ad network, and Amobee, the world leader in end-to-end mobile advertising solutions and services, today announce a 3-year, multi-million dollar partnership. The scale of the partnership is remarkable and is a clear sign of the massive growth occurring in the mobile advertising...
Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads
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London:comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing...