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McCann Erickson bags multiple honours at 2013 Webby Awards
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New York : McCann Erickson was a major winner at the 2013 Webby Awards, with McCann Melbourne’s viral sensation “Dumb Ways To Die” scoring as the most-awarded campaign of the year by far. McCann Erickson won the most Webbys as a global agency, with 10 Webby awards.
McCann Melbourne’s “Dumb Ways To Die” won seven awards. The campaign...
McCann Erickson Barcelona launches “I’m not Rafa” New Pokerstars Ad with Rafa Nadal
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The new branded content campaign by Pokerstars, featuring Rafa Nadal as a receptionist in a golf club, has been released online. Created by The McCann Barcelona team, the campaign shows Rafa Nadal training sessions as part of his sponsorship agreement with online poker giant Pokerstars.
The campaign was shot on Mallorca this September, and...
Coca-Cola , McCann Erickson Explore Impact of Technology On Storytelling
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New York : McCann Erickson and The Coca-Cola Company have formed a partnership to underwrite Sundance Institute’s New Frontier Story Lab, an initiative to support artists and creators who are developing projects that explore the convergence of film and new media technologies.
The two companies are exploring the future of storytelling,...
National Express names McCann Erickson as lead agency
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National Express, the UK’s number one scheduled coach company has appointed McCann Erickson Birmingham to the £5m-plus advertising account for its coach business.
McCann Erickson won the business, which sees it become lead strategic creative agency, in a competitive four-way pitch. National Express advertising was held...
McCann appoints Santiago Puiggari as President of McCann Worldgroup Argentina
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Buenos Aires: Pablo Walker, Managing Director of McCann Worldgroup Latin America and Caribbean, announced today the appointment of Santiago Puiggari as President of McCann Worldgroup Argentina and as CEO of McCann Erickson, effective since next Monday September 19th.
Puiggari will be responsible for leading the operation of the group in Argentina,...