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Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...
Draftfcb Malaysia named creative agency of the year
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Malaysia : Draftfcb Malaysia has been named ‘Creative Agency of the Year’ in the country’s annual CREAM Awards.
Conducted among 700+ Malaysian marketing executives, the poll examined creative agencies on a series of measurements including creative strength, business expertise, account and business orientation, strategic...
Neal Estavillo appointed new MD,MediaCom Malaysia
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Neal Estavillo, originally from the Philippines, has over 20 years of experience in the industry with 16 of those in Malaysia. Now a local figurehead of the industry in Malaysia he's run Grey, JWT, Milk&Co as well as McCann Erickson which is where he joins MediaCom from.
During that time he's worked on many high profile multi-national...