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Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Is Search the Future of Display?
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Display advertising has enjoyed something of a resurgence over the past couple of years, with marketers beginning to notice the branding effects of banners despite their dismally low clickthrough rates. But it’s not targeting options marketers think are most important to the future of display—it’s integration.
A spring...
Dynamic creative optimization, synced ads lead to higher rich media ad engagement
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Many believe internet users have become desensitized to standard banner ads. Not surprisingly, advertisers look to more dynamic display ad formats such as rich media and video to capture user intent and boost engagement.
Among those formats, video ads might be the most engaging ad format so far. MediaMind (formerly Eyeblaster) found video...
Vivendi Ranks as Top French Display Advertiser in Q3 2010
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Paris: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.
“Following the ad...