Home » Posts tagged with "clickthrough rate"
Retailers getting High-Value Clicks from Facebook Newsfeed Ads
Tweet
For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million Facebook ad impressions served to US consumers who would generate more revenues than they cost to acquire, reports eMarketer.
While...
After Dip in Email Performance, Marketers Focus on Data
Tweet
Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest...