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Ogilvy & Mather appoints Brian Cooper as Executive Creative Director
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Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency.
Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for iAd, Apple’s mobile advertising...
Landor, Penn Schoen Berland, and Forbes announce World’s Most Powerful Brands
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New York: The battle for brand supremacy rages on, with Apple, Coca-Cola, and Microsoft taking the top three spots in Forbes’ World’s Most Powerful Brands list, published today on Forbes.com, with consumer perception data provided by Landor and Penn Schoen Berland (PSB). The results will also appear in the 22 October print...
Financial Times iOS web app tops 350k users since launch
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This article titled "Financial Times iOS web app tops 350k users since launch" was written by Stuart Dredge, for guardian.co.uk on Friday 5th August 2011 12.33 UTC
The Financial Times' web app for iPhone and iPad is already attracting substantially more traffic than its native apps for those devices according to Rob Grimshaw,...
Apple Assumes number two Spot among Smartphone Platforms
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Reston :comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share....
Apple Becomes World’s Most Valuable Brand, Ending Google’s Four-Year Term At The Top
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New York : Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.
The Apple brand, as calculated by Millward Brown Optimor, a WPP (NASDAQ:...
Google’s Android to Top All Operating Systems by 2012
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New York :Apple is expected to pass Research In Motion as the leader of the US smartphone market in 2011—but not for long. Google's Android platform will overtake both Apple and RIM in 2012, according to a new forecast by eMarketer.
eMarketer, which bases its forecast on a meta-analysis of research estimates and methodologies from...