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Digital ad spending will rise fast in Latin America: eMarketer
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Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout...
US travel industry on the leading edge of digital ad spending growth
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According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011.
This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing...
Perry, Bieber ad banned in Britain
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London: Commercials for a skincare brand featuring pop stars Katy Perry and Justin Bieber have been banned in Britain by the advertising watchdog.
The TV adverts have been taken off air over claims the British versions of the products do not contain the same ingredients as the American range
The brand has been endorsed by a number of other...
Pamela Anderson ad rejected at Hong Kong airport
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Hong Kong : An advertisement featuring a scantily clad Pamela Anderson frisking and stripping travellers has been rejected by Hong Kong airport, animal protection campaigners have said.
The commercial is the latest to be made by the group People For the Ethical Treatment of Animals (PETA) in their long-running campaign against the use of...
Beyonce’s new fragrance ad banned
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London : Singer Beyonce's new TV ad for her perfume "Heat" has been reportedly banned from the small screen in the daytime.
Femalefirst.co.uk reports, the raunchy new promo shows the "Crazy in Love" hitmaker lying seductively on a bed, before going on to stroke her thighs while wearing a sexy red dress.
As she walks...