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Gaming: A activity for the young internet cohort
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Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
eMarketer estimates that 45% of kids under the age...
Yahoo! News Launches “Remake America” Docu-Series That Integrates Audience, News Coverage
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Sunnyvale :Yahoo! News has announced the launch of "Remake America," a new weekly video series that follows the lives of six real families as they strive to get back on track towards achieving "the American dream."
Yahoo! News is putting citizens at the forefront of elections coverage by following the personal stories...
57% of Women Polled Think They Look Fat Naked:Yahoo,Fitness survey
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Sunnyvale : It's no wonder losing weight continues to dominate New Year's resolutions—a new survey from FITNESS Magazine and Yahoo! Shine reveals that 57% of women polled think they look fat naked and 81% of adults have a body part they hate. The exclusive survey asked 1,500 women and men to bare it all about how they feel about...
More B2B Marketers Embrace Social Media Efforts
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More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.
“Leveraging...
Digital Media Spending Thrives in Western Europe
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Tweet Despite the rapid growth of digital advertising, advertising across all media in Western Europe will grow more slowly than expected as a result of the region’s economic troubles, according to a new forecast by eMarketer.
eMarketer estimates total media ad spending in Western Europe will have grown 1.8% to $114.4 billion by the...
Australian press council aims to improve journalistic standards
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This article titled “Australian press council aims to improve journalistic standards” was written by Roy Greenslade, for guardian.co.uk on Monday 8th August 2011 07.00 UTC
The phone hacking scandal is having widespread consequences. Witness, for example, the decision by Australia’s press council to investigate journalism...
VEVO Rakes in 50 Million Viewers
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Reston : comScore, Inc. has released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.
Google Sites, driven...
U.S. Online Display Advertising Delivers 22 % Increase
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Reston :comScore, Inc. has released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third...
SMEs Uncertain About Social Media Use
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Small businesses are unsure about the impact of social networking on reaching customers, according to a recent survey from RatePoint, a leading provider of customer reviews, testimonials and online reputation management services.
The survey revealed that while 36 percent of small businesses agree their customers spend time on social networking...
Google Accounts for More than Half of Australia’s Online Video Market
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Sydney: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching...