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Mobile making big impact on retail sector
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Consumer Goods Technology (CGT), a trade publisher, surveyed employees from CPG companies in the US about mobile development at their firm. More than 80% of respondents said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps. Moreover, three out of 10 companies had implemented...
Europe Tops US in Mobile Ad Response Rates
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US consumers are some of the biggest users of smartphone and tablet devices in the world, so why is their response to mobile ads so poor? According to Q3 2011 research from Nielsen, smartphone and tablet users in Germany, Italy and the UK responded more favorably to mobile ads than US device owners did. With smartphone ads, in particular,...
Mobile Video Traffic Hits Nearly 70% on Certain Networks
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Santa Clara:Bytemobile, Inc., the industry leader in video optimization and Smart Capacity solutions for mobile network operators, today published the findings of its Mobile Analytics Report - February 2012.
The new report reveals that the average volume of video traffic on mobile networks has risen by 10 percentage points since this...
Advanced Use of Mobile for Retail Remains on the Horizon
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Smartphones are turning millions of Americans into mobile shoppers, and retail is the fastest-growing category for mobile content, but retailers still have a long way to go before they make the most of mobile.
When in-store mobile retail solutions firm AisleBuyer surveyed retailers in December, about 20% said they had a mobile app that enabled...
Smartphones Turn Millions More Americans into Mobile Shoppers
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In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce...
Mobile not expected to replace webmail :eMarketer
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With the growth of smartphones and other internet-connected mobile devices, mobile email usage is also experiencing a growth spurt. Due to the rise in mobile email viewership, both webmail and desktop email are experiencing declines in share.
Mobile is not expected to replace webmail or desktop email anytime soon, though. According to email...
Smartphones ,Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
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Reston : comScore, Inc.has released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report...
Apple iOS Claims Nearly 60 Percent of Non-Computer Traffic in Brazil
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São Paulo: comScore, Inc. has released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted...