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Mediaresearch launches guide to measure TV audience
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Prague : Mediaresearch , Czech has announced the launch of a new website (peoplemeter.eu) to provide information about the principles of peoplemeter research. The purpose of the website is to bring information about this type of research to the general public and help media education. It will certainly be interesting for the experts...
comScore vCE registers Wide Adoption Among Agencies
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Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which...
Nielsen and comScore to enter into a cross-licensing agreement
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New York : Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, recently announced the companies have settled their patent disputes.
As part of this settlement both companies will enter into...
Asian-Americans are avid users of new devices :eMarketer
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Asian-Americans are avid users of new devices and are among the first to buy tablets and ereaders. They join US Hispanics on the top rungs of the technology early-adoption ladder.
eMarketer’s estimate of US tablet users shows that 14.4% of Asians have used tablets monthly this year, vs. 12.6% of Hispanics and just over 10% of blacks...
Salesforce.com Unveils New Radian6 Social Marketing Cloud
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New York :Salesforce, the enterprise cloud computing company, today unveiled the Radian6 Social Marketing Cloud. The Radian6 Social Marketing Cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. Together these innovations will let companies turn millions of social...
comScore launches Segment Metrix 2.0 for Advanced Audience Segmentation
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Reston :comScore, Inc. has announced the availability of Segment Metrix 2.0, the next generation of comScore’s audience segmentation tool providing actionable insights into the online behaviors of Internet users in specific market segments. Segment Metrix 2.0 adds six industry-leading segmentation approaches from Kantar Shopcom, IXI...
YouTube Partner Rankings Released in Video Metrix
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
August...
One in Ten Mobile Users Redeem Coupons: eMarketer
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New York :Mobile coupon usage is growing at a fast pace, with nearly one in 10 US mobile phone users over 18 expected to redeem a coupon this year, according to a new report by eMarketer.
eMarketer estimates 19.8 million adults, or 9.5% of US mobile phone users over 18, will redeem a mobile coupon this year, including coupons or codes received...
AdEffx Campaign Essentials now available in Latin America
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Mexico City: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences...
comScore’s campaign audience validation tool AdEffx reaches Canada
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Toronto : comScore, Inc.has announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought...