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Trends for 2013: Social media is top content marketing strategy
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One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.
Most content marketing aims to drive pre- and post-sales activity, according to a November...
Elections, Olympics and Digital Spending Boost Total Media Ad Gains
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US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
This will bring total ad spending in the country to nearly $166 billion, with continued modest growth projected through 2016, when spending will surpass $189 billion.
TV will remain the...
US newspaper print ad revenues expected to drop significantly :eMarketer
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Although both newspaper and magazine publishers are encouraged by positive trends in device adoption and consumer behavior, the continued growth of digital ad revenues has not yet made up for declines in print ad revenue for newspapers.
According to new estimates from eMarketer, US ad revenue growth at magazines is expected to increase from...
TV watchers’ multitasking makes for integrated cross-channel opportunities
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The 2012 London Olympics showcased both the potential and the pitfalls of social TV. On the day sprinter Usain Bolt won the 100-meter dash, Bluefin Labs tracked 2.1 million social media comments related to NBC’s broadcast of the race.
But the so-called “social media Olympics” also revealed significant challenges remain...
Email Still an Effective Marketing Channel ,Clickthrough, open rates up from 2010
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Email may be one of the oldest online marketing tactics, but it is also one of the top performing. May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic. June findings from the Direct Marketing Association (DMA) provided further, granular evidence...
Unwanted Digital Ads Turn Off US, UK Customers
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Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January 2012 study by Upstream and YouGov of internet users in the US and UK found that the proliferation of advertising has the potential to annoy consumers, and...
Ad unit size affect display ads’ in-view percentage
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rand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have long served as a proxy for views, but findings from comScore and ad verification solutions company AdSafe Media found that paying for raw impressions is costing brand advertisers money not correlated to effectiveness.
To...
GroupM study: 2011 global internet ad spend hit $85bn for 17% total investment
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Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.
North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific...
Brand Marketers Home In on Online Target Audiences
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Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.
In December 2011, 61% of US advertisers and agencies surveyed by ValueClick Media said audience targeting...
64 Percent of UK Online Video Audience Exposed to Video Ads in January
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London : comScore, Inc. has released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers....