Home » Media Trends & Research
Mediaresearch launches guide to measure TV audience
Tweet
Prague : Mediaresearch , Czech has announced the launch of a new website (peoplemeter.eu) to provide information about the principles of peoplemeter research. The purpose of the website is to bring information about this type of research to the general public and help media education. It will certainly be interesting for the experts...
US mom social networkers expected to reach 30 million by 2017
Tweet
According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social...
Smartphone users downloding more Social networking apps
Tweet
Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media.
The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data collated...
Mobile making big impact on retail sector
Tweet
Consumer Goods Technology (CGT), a trade publisher, surveyed employees from CPG companies in the US about mobile development at their firm. More than 80% of respondents said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps. Moreover, three out of 10 companies had implemented...
Americans bombarded the Web in December to score big deals on holiday shopping
Tweet
Reston: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2012 based on data from the comScore Media Metrix service.
Retail sites encountered their busiest month of the year in December as Americans bombarded the Web...
comScore vCE registers Wide Adoption Among Agencies
Tweet
Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which...
Gaming: A activity for the young internet cohort
Tweet
Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
eMarketer estimates that 45% of kids under the age...
Cable news shows may see a dip in viewership in future
Tweet
Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less cable TV news than they did five years earlier. The survey points to both online news sites and online video clips as drawing more attention from...
Newspapers fear new regulator could attract ‘ambulance-chasing’ lawyers
Tweet
This article titled "Newspapers fear new regulator could attract 'ambulance-chasing' lawyers" was written by Lisa O'Carroll, for guardian.co.uk on Monday 14th January 2013 15.55 UTC
The launch of a new press regulation body could be delayed due to fears that a new arbitration unit, recommended in the Leveson report,...
Print suddenly spies hope amid the struggle and the losses
Tweet
This article titled "Print suddenly spies hope amid the struggle and the losses" was written by Peter Preston, for The Observer on Sunday 13th January 2013 00.05 UTC
December's newspaper ABC sales figures put a wrap on 2012. It wasn't, on the face of it, a great year. Circulations kept sliding – by as much as a headline...