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DKI unveils report on Benchmarks in Digital Healthcare Relationship Marketing
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Fairfield :Oncology relationship marketing email and website campaigns have the highest level of patient engagement while specialty care programs display lesser engagement according to the DKI 2012 Consumer Engagement Indicator Report.
DKI, a relationship marketing agency, has created and measured RM (relationship marketing) programs for...
MSLGROUP Launches ‘The People’s Lab’
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Paris: MSLGROUP, Publicis Groupe’s strategic communications company, today launched a global crowdsourcing platform and approach, designed to help business leaders lead innovation and change in their industry. The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations...
Leading European housewares brand Brabantia appoints Montage
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Montage Communications has won a five-way pitch to manage the UK-wide public relations account for Brabantia, one of the top housewares brands in Europe.
Bristol-based Montage has been successfully running Brabantia’s international social media account for the past 12 months and now plans to create an innovative multi-tiered campaign...
Live chat: beyond the press release - innovative PR in higher education
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This article titled "Live chat: beyond the press release - innovative PR in higher education" was written by Matthew Caines, for guardian.co.uk on Wednesday 10th August 2011 15.47 UTC
Despite receiving a glut of press releases every day, I make use of only one or two a week, and it's a number that's common across...
Calysto bags Morega Systems account
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Atlanta :Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, revealed today that Morega Systems has hired Calysto to manage a wide range of public relations and social media activities for Morega. These activities include drafting messaging and other materials such as press...
BBC’s mass communication
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This article titled "BBC's mass communication" was written by Peter Preston, for The Observer on Saturday 30th July 2011 23.06 UTC
There's "never a good time to leave a great institution like the BBC", Ed Williams emailed colleagues when he quit as director of communications a few weeks ago to become chief executive...
BBC to cut PR team by nearly 25%
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This article titled "BBC to cut PR team by nearly 25%" was written by Mark Sweney, for guardian.co.uk on Wednesday 27th July 2011 13.01 UTC
The BBC is to cut the size of its 185-strong PR and communications department by almost a quarter, as part of a drive to make £4m in savings as part of the "Delivering Quality First"...
Euro RSCG Worldwide PR introduces the Buzz Group
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New York : Euro RSCG Worldwide PR recently introduced the Buzz Group, an umbrella division created in response to growing client interest in big, splashy "wows" from small budgets in quick time frames using traditional and social media to create momentum. The group has already worked with clients such as Mary J. Blige and Steve...
ZTE names Ogilvy PR Worldwide as U.S. Agency of Record
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New York : Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, today announced that ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, has enlisted Ogilvy PR’s...
Calysto Communications launches 3eTI
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Atlanta : Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, today announced that 3e Technologies International (3eTI), an Ultra Electronics company, has selected Calysto to manage a full-service public relations program for the company and to help 3eTI explore new social...