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Digital coupons have caught on as a mainstream activity: eMarketer
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As smartphone penetration widens—people who use digital coupons will increasingly tend to be users of mobile coupons as well. eMarketer estimates that nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Beyond coupons, digital offers consumers’...
Will Vine for Twitter Make Brands Rethink Video Creation?
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If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among...
What are smartphones tappers doing while driving?
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Smartphones have managed to creep into pretty much every aspect of modern life—including driving. A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car, reports eMarketer.
What are these smartphones tappers doing while driving?
A June 2012 survey of US internet...
US adult digital coupon users to surpass 100 million by 2014
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As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread activity among shoppers,reports...
Smartphone penetration to touch half of Australians by 2013 end
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Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea.
Data from a September to October 2012 survey of internet...
For mobile shoppers, reviews also key
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Holiday shoppers are making a list and checking it against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this season.
Product review and recommendation site ConsumerSearch found in an October 2012 panel-based study that reviews were the...
More Tablet Owners Mean More Mobile Activity in Spain
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Despite a depressed economy and staggeringly high unemployment, internet users in Spain have not been deterred from acquiring the latest consumer electronics device to go mainstream—the tablet. Since 2011, tablet ownership has nearly tripled, to reach 23% of adult internet users in June, according to a joint study from the Interactive...
In 2011, 96% of smartphone apps were downloaded for free
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Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead. IHS Screen Digest estimated that 96% of all smartphone apps were downloaded for free in 2011.
While some free apps are monetized only through advertising...