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Primary motive for the merger is achieving scale in media buying : Dominic Proctor
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New York : Dominic Proctor, Global President of GroupM, WPP’s media investment unit, in a press statement issued here has said that the Primary motive for the merger is achieving scale in media buying.
“This is an interesting move,” Proctor said. “They are making it clear that a primary motive for the merger is achieving scale...
Yahoo! to expand La Vista team, announces 100 new jobs
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La Vista : Yahoo! has announced that they are expanding their team in La Vista, Nebraska, creating approximately 100 new jobs across customer care, integration, and logistics.
“Yahoo! is focused on building a world-class customer care team to set new standards for excellence across the globe. Over the past three years, we’ve...
WPP participates in Series A funding round for top YouTube multichannel network
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London : WPP has announced that it has participated in the Series A funding of Fullscreen, Inc., a digital media company. Fullscreen offers innovative technology and premium services to content creators and to world’s leading brands to develop their presence on YouTube.
WPP has invested in the Series A round, along with The Chernin...
WPP takes stake in early stage mobile content platform Muzy
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London :WPP has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month.
The investment is being made through WPP Ventures, based in Silicon Valley and run by President...
Yahoo! to Acquire Tumblr, promises not to screw it up
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Sunnyvale :Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr.
Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined...
Business is where the consumers’ eyes says Stephen Allan
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MediaCom’s worldwide CEO Stephen Allan recently embarked on a tour of Latin America to gain a deeper understanding of the agency’s operational offices in the region. While visiting MediaCom’s Argentina offices, Stephen was interviewed by MediaCom Argentina CEO, Fernando Silva, for Latin Spots
Fernando Silva: What is the...
WPP Digital participates in 3rd round of financing Miaozhen Systems
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WPP Digital, the digital investment arm of WPP, announces that it has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Miaozhen Systems, the leading digital advertising...
Yahoo! Announces Plans to Expand in Lockport, New York
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Sunnyvale : Yahoo! has announced plans to build new data and customer care centers in Lockport, New York later this year. Yahoo!’s expansion in Western New York will provide additional capacity and world-class customer care service, ensuring that Yahoo! users have fast product experiences and access to helpful customer support.
Yahoo!...
Meredith launches allrecipes and other brands in Italy and Turkey
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Des Moines : Meredith Corporation has announced several agreements that expand the reach of its popular media brands in Turkey and Italy.
In Italy, Allrecipes.com recently launched Allrecipes.it, a localized site dedicated to Italian cooks. Allrecipes.com is world’s No. 1 digital food brand. It receives more than 1 billion annual...
Call for hot new directing talent to enter Saatchi & Saatchi New Directors’ Showcase 2013
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The legendary Saatchi & Saatchi New Directors’ Showcase (NDS) has become one of the genuine highlights of the Cannes Lions International Festival of Creativity, and the 2013 edition will mark the 23rd year of this unique event. The NDS features the very best new directing talent, identified through our global network of agencies around...