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Showtime Emmy Campaign Goes Mobile
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Showtime has announced that is taking its Primetime Emmy campaign to a whole new platform as it launches the 2009 Emmy season.Beginning this April, voting members of the Academy of Television Arts and Sciences (ATAS) will be able to exclusively view full seasons of critically-acclaimed SHOWTIME original series through their iPhones and iPodTouch...
New Big Brothers Big Sisters Campaign Calls for More Men to Mentor
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Big Brothers Big Sisters is launching Phase II of its Campaign for Men to recruit more male mentors in communities across the United States.
Funded in part by a generous grant from the Arby’s Foundation and introduced last year, the campaign is aimed at attracting more male volunteers, particularly African-American and Hispanic men....
US Health department launches ‘Your Patients Are Listening’ campaign
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The New York State Department of Health has released a new round of ads urging healthcare providers to make quitting a priority with their patients who smoke. “Your Patients Are Listening” features images of patients with oversized ears to dramatize smokers’ receptiveness to cessation assistance from their doctor.
State...
Statewide Anti-Smoking Campaign launched to Curb Teen Smoking
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Arizona seeks to set precedence with its new tobacco prevention and education campaign — “Brought to you by addiction.” - a mass media and grassroots campaign that harnesses the realities of tobacco addiction for an audience age 12 to 17. Its launch, today, marks a new frontier in teen focused anti-smoking campaigns...
Domino’s Launches New Advertising Character ‘Secretary of Taste’
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Capitalizing on the patriotic tastes to be found on Domino’s American Legends pizzas and its new advertising spokesman, the fictional politician, “Secretary of Taste,” Domino’s Pizza (NYSE: DPZ) is buying an advertising “roadblock” during the highly-rated primetime network shows on Presidents’ Day.
Domino’s...
Celltick Drives Users to Coca Cola Thailand Mobile Ad Campaign
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Celltick, the pioneer of mobile idle screen marketing solutions has announced that it has been appointed by media agency Initiative to promote Coca Cola’s ad campaigns in Thailand and to drive young adults in the 15-24 year old age bracket to its promotional activities.
Celltick’s LiveScreen Media platform was put to the test...
SoBe Lifewater Super Bowl ad set to tackle YouTube
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One of this year’s most buzzed-about Super Bowl television ads is also poised to create online video history. SoBe Lifewater’s “LizardLake” 3-D commercial will be the first 3-D HD video on YouTube. It will be released today prior to the big game broadcast at http://youtube.com/sobeworld.
Created and directed by Super...
‘Time to Thaw’ campaign wins Google’s Wisdom of the Crowd Award
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Google Inc.has awarded South Carolina Tourism its first-ever Wisdom of the Crowd Award. In 2008, South Carolina launched a multi-faceted campaign that jolted wintry Chicago with a blast of warm air and southern sunshine. The S.C. Department of Parks, Recreation and Tourism staged the “Time to Thaw” campaign during the snow-laden...
Toyota to Debut Tundra Ad From Saatchi LA During Super Bowl XLIII
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Saatchi LA is pleased to announce that the Toyota Tundra full-size pickup truck will return to the Super Bowl with a new actual demonstration ad in Super Bowl XLIII. The edge-of-your-seat :30 spot, “Killer Heat,” will debut during the Super Bowl XLIII Halftime Show.
Continuing on the same theme as the current campaign for the...
New Super Bowl Ad Reminds Minnesotans: ‘We All Pay the Price for Tobacco’
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The Super Bowl is known as much for its striking ads as it is for the actual football game. Among this year’s offerings will be a new ad from ClearWay Minnesota that somberly reminds Minnesotans that “we all pay the price for tobacco.”
The devastating economic, emotional and health consequences of tobacco use are explored...