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Amazon top Value-D brand in the world :Millward Brown research
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New York : New consumer research launched today by brand research company Millward Brown reveals that Amazon is the most Value-D brand in the world. The online retailer is balancing its brand perception with its pricing strategy effectively, according to a new report entitled: ‘Value-D: balancing Desire and Price for brand success’.
The...
Stefani new face of L’Oreal
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London: Pop singer Gwen Stefani has joined the likes of Beyonce Knowles, Cheryl Cole and Eva Longoria to become the newest face of L'Oreal.
"I can't believe I get to be one of the L'Oreal Paris girls. I love playing dress up, on stage or shooting videos, it's always been one of my favourite parts of being in a band,"...
Canada tops FutureBrand 2010 Country Brand Index
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FutureBrand has announces that Canada takes the No.1 spot in the FutureBrand 2010 Country Brand Index (CBI), presented in partnership with BBC World News. The sixth and most comprehensive study of country brands to date, which assesses 110 countries across 26 image attributes and six other measures of brand strength, highlighted the role...
Ogilvy Publishes Index of Muslim Friendly Brands
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New York: Ogilvy & Mather has released in the United States the first-ever study that benchmarks the appeal of specific brands to Muslim consumers, giving highest marks to food, beverage and personal care brands such as Lipton, Nestle and Nescafe. At the same time, the research shows the financial services industry, as represented...
Leo Burnett book HumanKind Reveals How to Bring Humanity to Branding
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Chicago : Leo Burnett Worldwide has released its new book HumanKind, which explores creativity and its impact on people's behavior. Co-authored by Chairman and Chief Executive Officer Tom Bernardin and Global Chief Creative Officer Mark Tutssel, HumanKind is about people, purpose, and creating acts, not ads – that transform...
Almay Signs Actress Kate Hudson as New Global Brand Ambassador
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New York : Revlon, Inc. has announced that its Almay brand has signed one of Hollywood’s hottest stars, Kate Hudson, as its newest Global Brand Ambassador.
In her role as Global Brand Ambassador for Almay, Kate will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television,...
Facebook Overtakes Google ,Toyota Falling
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New York : MyBrandz, the independent Web service for brand fans, has released its latest rankings of the world’s 200 top brands. This latest ranking demonstrates a significant shift in the public’s perception of top consumer brands, illustrating the impact of consumer loyalty on a company’s popularity.
MyBrandz uses its...
Euro RSCG Worldwide launches Newsengine, dedicated media relations department
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New York : Marian Salzman, president of Euro RSCG Worldwide PR, North America, has announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.
Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences;...
Home Based Companies Turning to Branding
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Hundreds of people have gone from unemployed to entrepreneur in the blink of an eye following sweeping layoffs resulting from economic recession. LogoNerds is helping these businesses build the brand they want at a price their startup budget can afford with the creation of one of a kind, customized logos.
“We have seen a huge jump in...
Bausch & Lomb Kicks Off U.S. Consumer Online Marketing Campaign
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Bausch & Lomb has initiated a national multimillion dollar consumer online marketing campaign surrounding the U.S. launch of SofLens daily disposable contact lenses. This multi-faceted campaign targets adults ages 25 to 34 and is designed to generate knowledge and interest in the benefits of wearing daily disposable lenses.
“With...