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Calysto Launches Content And Social Media Practices
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Atlanta : Calysto, a global marketing communications agency specializing in raising awareness through content services, social media and public relations for the mobile and telecom industries, announced today that it has broadened its service offerings to provide a full array of content development and social media marketing services to its...
Ogilvy & Mather kicks off Cannes Lions with first Creative Effectiveness Award and Grand Prix
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Cannes : Ogilvy & Mather Sydney has won a coveted Creative Effectiveness Lion for its integrated ‘Share a Coke’ campaign, while also taking home a Grand Prix in Promo and Activation for Ogilvy & Mather Brasil’s “Immortal Fans” initiative on the very first day of awards at the Cannes Lions Festival of...
McDonald’s launches ‘We All Have McDonald’s In Common’ campaign
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McDonald’s launchedthe next part of their ‘We All Have McDonald’s In Common’ campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds...
Conill Takes Home Gold Effie for Procter & Gamble’s Tide
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Los Angeles, Ca - Conill has announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG),...
Saatchi & Saatchi Germany Adds Six ADC 2013 Nails to Award Wins
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Frankfurt : At this year’s ADC Awards Saatchi & Saatchi Germany convinced the jury with the ‘Days of Hope’ campaign, developed for Diakonie Frankfurt and with the homeless playing the leading role.
During the RTL noon Magazin ‘Punkt 12′ they presented the weather, highlighting the cold temperatures of the next few...
Saatchi & Saatchi Belgrade Picks Up Bronze at PIAF
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Belgrade :Saatchi & Saatchi’s Serbian office came home with a Bronze from the PIAF Awards ceremony held in Prague on Wednesday.
In competition with 360 entries from 24 countries and 100 agencies, the award came in the Media Engagement category for the viral video titled “One Photo a Day In the Worst Year of My Life”.
The...
Coca-Cola spreads happiness with a hidden flag in new campaign
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Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings...
Ogilvy & Mather wins CLIO Agency Network of the Year
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New York : Ogilvy & Mather will be recognized at the 54th Annual CLIO Awards for another year of outstanding work and creative achievements on behalf of its clients.
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & MatherThe CLIOs have also named O&M Agency Network of the Year for the second consecutive year, honoring...
Saatchi & Saatchi Berlin Equips Itself for the Post-digital Age
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Berlin - Saatchi & Saatchi Berlin has a new Managing Director. As of May 1, Kai Platschke, 39, will be taking over the helm at Saatchi & Saatchi Berlin. He succeeds Géza Unbehagen who is due to leave the agency.
With his team of 20, Platschke will be developing ideas for recently acquired clients O2 and AIDA as well as international...
Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...