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Ogilvy & Mather kicks off Cannes Lions with first Creative Effectiveness Award and Grand Prix
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Cannes : Ogilvy & Mather Sydney has won a coveted Creative Effectiveness Lion for its integrated ‘Share a Coke’ campaign, while also taking home a Grand Prix in Promo and Activation for Ogilvy & Mather Brasil’s “Immortal Fans” initiative on the very first day of awards at the Cannes Lions Festival of...
WPP participates in Series A funding round for top YouTube multichannel network
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London : WPP has announced that it has participated in the Series A funding of Fullscreen, Inc., a digital media company. Fullscreen offers innovative technology and premium services to content creators and to world’s leading brands to develop their presence on YouTube.
WPP has invested in the Series A round, along with The Chernin...
McDonald’s launches ‘We All Have McDonald’s In Common’ campaign
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McDonald’s launchedthe next part of their ‘We All Have McDonald’s In Common’ campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds...
Salmon to support Audi car brand in new digital and web strategies
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Audi UK has appointed Salmon as its new strategic digital and web partner. The main brief is to work with the premium car brand’s in-house team to develop and implement new digital strategies focusing on the management of its website.
The appointment, made after Audi conducted its overall strategic review for 2013, will see Salmon assist...
Graffiti gets a spellcheck in new campaign for The Tutor Crowd
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Spelling and grammatical mistakes in graffiti around London have inspired a new tongue-in-cheek campaign by Arc, a division of the Leo Burnett Group, for the online English tuition service The Tutor Crowd.
The campaign shows the offending graffiti on walls, toilet doors and public areas around London corrected with paint pens and stickers.
The...
Meredith launches allrecipes and other brands in Italy and Turkey
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Des Moines : Meredith Corporation has announced several agreements that expand the reach of its popular media brands in Turkey and Italy.
In Italy, Allrecipes.com recently launched Allrecipes.it, a localized site dedicated to Italian cooks. Allrecipes.com is world’s No. 1 digital food brand. It receives more than 1 billion annual...
Chloé launches innovative interactive digital archive
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Chloé, the luxury and ultra-feminine fashion label, turns 60 years young this September. From its Parisian inception in 1952, by progressive founder Gaby Aghion, through to current day Creative Director, Clare Waight Keller, it has built an enviable legacy of luxury ‘Prêt-à-Porter’.
Chloé.Attitudes...
Yahoo! News announces Socially-Enhanced features
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Social Experience #HashOut to Connect Yahoo!'s Audience with Maria Shriver, Donna Brazile, Abby Huntsman, Damon Lindelof, and more
Convention Coverage Video Programming Announced, Anchored by LIVE Version of "Newsmakers" from Yahoo! News and ABC News
Sunnyvale:Yahoo! News has announced programming efforts for its elections...
Possible Worldwide acquires majority stake in digital agency Fortune Cookie
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WPP announces that its global operating network Possible Worldwide, the interactive marketing agency, has acquired a majority stake in Fortune Cookie (UK) Limited ("Fortune Cookie"), a full service digital marketing services agency. The agency specialises in providing design and build, mobile and tablet apps and site development,...
WPP Digital acquires majority stake in Acceleration
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WPP announces that WPP Digital has acquired a majority stake in Acceleration Holdings Ltd in Guernsey and Acceleration eMarketing (Pty) Limited in South Africa, the holding companies of Acceleration, a leading marketing technology solutions group (“Acceleration”).
Founded in 1999, Acceleration has offices in Buenos Aires,...