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Conill Takes Home Gold Effie for Procter & Gamble’s Tide
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Los Angeles, Ca - Conill has announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG),...
YR Uruguay named most creative agency in annual survey held by Equipos Mori
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Advertisers in Uruguay choose Young & Rubicam as the agency they would recommend, the most creative, with better strategic planning and the market leader.
And for the fifth consecutive year, Álvaro Moré has been chosen as the Best Director of Agency.
In Young & Rubicam Uruguay the staff are celebrating. The agency led by Álvaro...
OgilvyOne launched in South Africa
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Johannesburg : The world comes to South Africa this week as respected world leader in direct and digital marketing, OgilvyOne, launches in the country.
Voted the number one global Customer Engagement company by the business researcher Forrester last year, the dynamic digital direct agency digs deep into data to uncover powerful insights...
McCann London creates darkly funny online commercial
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London: Paxo has cherished Christmas for over 100 years, and is looking forward to helping EVERYONE celebrate THIS festive season yet again.
So, with the help of McCann London, they’ve created a darkly funny online commercial where even turkeys can’t wait to be stuffed with Paxo at Christmas.
The film, directed by Steve Reeves...
McCann Erickson Barcelona launches “I’m not Rafa” New Pokerstars Ad with Rafa Nadal
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The new branded content campaign by Pokerstars, featuring Rafa Nadal as a receptionist in a golf club, has been released online. Created by The McCann Barcelona team, the campaign shows Rafa Nadal training sessions as part of his sponsorship agreement with online poker giant Pokerstars.
The campaign was shot on Mallorca this September, and...
Social Media Proves Value, Gets Budgets
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Budgets for social media marketing are on the rise, with both B2B and B2C marketers proving they have generated leads and sales from their social outreach.
In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing...
Del Campo Saatchi & Saatchi launches A Singular Man campaign
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Buenos Aires: Del Campo Saatchi & Saatchi has released its latest commercial for Andes Beer - “A Singular Man” - which will first air on August 22nd.
It’s a strange story starring a woman named Louise who appears in the life of a man who, having made a huge mistake, has now decided to look for help.
An...
Sheila Hartnett named CEO of JWT/OgilvyAction
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New York: Ogilvy & Mather North America and JWT North America, both part of WPP Group, have made some key changes to the executive management team of its joint venture agency, JWT/OgilvyAction.
JWT/OgilvyAction announced today that Sheila Hartnett, currently the CEO of OgilvyAction North America, has been named CEO of JWT/OgilvyAction,...
WPP acquires majority interest in digital agency KKLD* GmbH in Germany
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WPP announces that Commarco GmbH, the leading German-based marketing services network which is part of WPP, has acquired a majority interest in KKLD* GmbH (“KKLD”), a leading German-based digital agency.
Founded by Alexander Diehl in 2005, KKLD specialises in brand and digital communication strategies, creative solutions, eCommerce...
Leo Burnett’s campaign takes Kellogg back to ‘The trouble is they taste too good’
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A Leo Burnett ad, developed for Kellogg’s (on air yesterday) is the first commercial in a new campaign for Crunchy Nut talks to the spontaneous, “ooh go on then” side in everyone, about the sheer irresistible taste of the food.
The 30 second TV advertisement, created by Leo Burnett, takes the brand back to the traditional...