New York :Chris Martin, a media agency executive with extensive experience in strategic marketing, communications and business development, today was named Director of Business Development and Marketing for Maxus North America, a new position.
The announcement was made by Maxus North America CEO Louis Jones, who said Martin will report to him and will begin his new role effective immediately.
“This is a key position for us in North America as we work to fuel the growth and stature of Maxus, in this region and globally,” Jones said in making the announcement. “Chris has broad experience in all the areas we need to address at this stage of our development, such as new business, marketing and public relations. We look forward to being the beneficiary of his multiple talents.”
Maxus is one of four global WPP media and marketing agency networks within GroupM, along with MEC, MediaCom, and Mindshare.
Martin most recently worked at OMG in the company’s Business Development Unit as a Director across its various agencies. In that role he managed new business pitches from RFP to completion for both global and national accounts and headed up several marketing initiatives, working closely with a range of Omnicom entities such as OMD, PhD, Optimum Sports, Outdoor Media Group, Novus, OMG Direct, DDB, BBDO.
In his new role, Martin will be responsible for coordinating new business development for Maxus North America, as well as the creation and dissemination of marketing collaterals for what has been the fastest-growing global media agency for the past three years (Source: RECMA). He will also work closely with the agency’s global new business team on worldwide account pitches and will play a key role in the agency’s public relations outreach efforts and strategic messaging initiatives.
Prior to moving to OMG, Martin served as a Director of Marketing and Business Development for PhD New York, where he played a key role in new business wins for clients such as Gap and GSK.
Martin has also worked as a new business consultant specializing in the sourcing implementation and management of in-house hardware and software print solutions, and as an account director for Ogilvy & Mather:Ogilvy Action in New York. And in an unusual credential for a media agency executive, he also holds a law degree.