New York: MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC legend Chuck Lidell and Roots’ drummer Questlove.
All three of the spots showcase what Miller Time would be like if one of your friends was Lidell, Questlove or Jeong. The work has garnered positive press coverage in Ad Age and elsewhere, including a recent Adweek feature on the creative process behind the work entitled “Miller Lite Gives You Friends with Benefits.” It also was featured on AdForum.com this week as one of its global “Top Ads.”
Credits
Chief Creative Officer: Conway Williamson
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Copywriter: Paul Johnson
Art Director: Keith Scott
Executive Producer: Bruce Andreini
Music Producer: Ryan Fitch
EVP/Managing Director: John Dunleavy
Account Director: Connor Bryant
Production Company: Pony Show
Director: Peter Berg
Director of Photography: John Schwartzman
Executive Producer: Susan Kirson / Jeffrey Frankel
Line Producer: Fern Martin / Helga Gruber
Editorial Company: Arcade Edit
Editor: Paul Martinez and Greg Scruton
Executive Producer: Nicole Visram and Damian Stevens
Producer: Amburr Farls
Assistant Editor: Trevor Schulte
VFX Company: KILT Studios
VFX Supervisor Andy Mac
Flame Artists Andy Mac and Dave Sarbell
Executive Producer Matthew McManus
Music Company: Butter / Licensed
Colorist: Tim Masick at Company 3
Audio Mixer: Steve Rosen at Sonic Union
Motion Graphics: Buck
ECD: Orion Tait
Executive Producer: Anne Skopas
ACD: Ben Langsfeld
Producer: Kevin Hall
Editor: Ryan Hensley
CG Supervisor: Ryan O’Phelan, Kathy Siegel
Compositors: Thomas Panayiotou, Ryan O’Phelan
Colorist: Seth Ricart
Production Co/Tabletop: MJZ
Director: Irv Blitz
Executive Producer: Emma Wilcockson
Line Producer: Patrick Malloy