Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted for approximately half the studies – including more than 75 leading agencies such as AKQA, Carat, Crispin Porter & Bogusky, Deutsch, Digitas, Doner, Draft FCB, Maxus, MEC, MediaVest, Mindshare, Moxie, Neo@Ogilvy, Razorfish, Saatchi & Saatchi, Starcom, Universal McCann, VivaKi, and Zenith Optimedia.
“The validated Campaign Essentials product suite has become central to the evaluation processes of many of the leading agencies for digital display and video campaigns,” said Serge Matta, President of comScore Commercial Solutions. “We are excited to reach such an important milestone with the completion of our 4,000th study and that leading agencies have been with us every step of the way as we’ve evolved this product suite to meet the demands of advertisers. We believe that this milestone cements vCE as not only the leading campaign analytics platform among agencies but in the entire digital marketplace. We look forward to building on this position by continuing to innovate and push the boundaries of what’s possible in campaign analytics, both within and across media platforms.”
vCE is currently the only campaign analytics solution with MRC accreditation for ad viewability for most cross-domain iframes. It is also the only MRC-accredited service for brand safety and ad engagement. The vCE product suite has recently expanded beyond its original online campaign measurement reporting to include multi-platform campaigns (vCE Multi-Platform). Together, this product suite enables clients to measure campaigns holistically according to their content type and media platform in alignment with how campaigns are planned by agencies today.
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